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What is search engine friendly web
design? Let's start here:
Search engines are a major source of traffic to most Websites.
But how to get visitors to a Website can be a mystery to most
people, particularly when they are let down by low visitor
turnout from search engines, or when it doesn't happen at
all. Unfortunately, the days of "If you build it, they will
come" are over.
That's where search engine friendly web design comes in. Websites
have to be built to rank well in search engines, and to rank
well for the terms your potential customers will use to find
what you have to offer. It doesn't "just happen" - and it's
no help if your Website ranks as number 2,000,001.
Unfortunately, search engine friendly design is not intrinsically
a part of "web design" - in fact, it's unknown to most web
designers.
Search engine friendly web design versus "The Invisible Web"
There is actually something called the "invisible web" - Websites
that cannot be read at all by search engines. Unfortunately,
this includes some databases and shopping carts, exactly the
kinds of pages that need to be found online. So non-search-engine-friendly
Websites are not an option for most companies.
Help your customers to find you The interesting effect of
search engine friendly web design is that it enables people
looking for what you have to offer to find your Website .
As obvious as that sounds, what is happening is that, rather
than you pushing your message out randomly to the world at
large, potential customers are actually finding you. Search
engine friendly design means creating pages that will help
them do just that.
This includes building your Website from the ground up to
help search engines identify what you are offering. It also
includes crafting the portion of the pages that show up as
search engine listings - the metatags.
What it does not include is weird tricks and methods that can
cause your pages to be penalized, such as white text on a white background. Caveat
emptor - let the buyer beware. A word about meta tags. "Meta tags" are the
titles and descriptions you see in search engine listings. While meta tags are
needed to encourage people to click on your link, the time when meta tags could
dramatically boost a page's ranking is long past. That is, meta tags cannot rescue
a poorly constructed Website . Search Engine Friendly Web Design is not an
afterthought Websites must be created from the ground up to be search engine friendly.
But trying make an existing Websitesearch engine friendly can be difficult, and
can cost you more than if it was properly designed in the first place. The work
of designing for search engines should be done while planning the other two major
factors of Websites - design and marketing. At Silver Coin Web Services,
we carefully craft your web pages to be search engine friendly, melding the elements
with the marketing aspects of the Websiteso that they are an intrinsic whole.
Don't lose potential traffic because you're not in the search engines.
Contact Us Today Info@TheSilverCoin.com | 
