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The online advertising officially began in 1994, with the
first selling of a web banner.
According to different studies, the Internet users are the
dream of every marketing specialist: young, educated and over
medium incomes.
Services:-
Search engines (Meta tags)
Monitoring
/ traffic analysis
Banner Design
E-press
releases
Campaigns
Search
engines (Meta tags):-
The necessary
condition for a Website to fulfill its role for its company's business objectives
is to be visited.
The first step to take in this direction is the registering
of the Website in as many search engines as possible. The argument is that whenever
the Internet users are looking for something they go directly to their favorite
search engine or directory.
There are 2 things to do: setting up a list
with all the search engines/directories where you want your site to be listed
and setting up another list with meta-tags (key words which are inserted in the
source of the web pages).
Most of these search engines and directories
on the web use Website indexing software to register them in their database. Listing
them in their pages is made depending on the relevancy for the searching term.
Using well-chosen keywords and studying the algorithm of every
search engine you can get an optimization of their listing,
in order to attract only directly interested visitors to your
Website .
Monitoring
/ traffic analysis:-
If you want
to use your Website as a marketing tool you must register the feedback. The technology
allows us to find more about those who get your message, and the result is an
extremely useful database for your sales department.
Through different
methods you can build profiles of your visitors, of your potential clients.
Banner
Design:-
It has been proven that the
web banners are bigger contributors to a brand notoriety than the classical TV
or printed ads.
In order to have a successful advertising campaign in
the crowded Internet scenery, the banners must submit to some rules: attractive
design, consistent message and well-communicated, interactivity, animation, originality.
E-press releases:-
Even
in the classical media there is a theory: the articles and the news have a greater
impact than the classical ads. Internet users are not so tired of banners as they
are of TV commercials or printed ads, but an article has a greater chance to direct
him to a Website than a simple banner.
With our experience in the field
and the media relations, we can ensure high traffic and brand awareness.
Campaigns:-
The online advertising rules are as complex
as the classical advertising rules. Probably because they have the same target
and use more advanced technologies, which sets the imagination free.
An
online campaign must not reduce itself to banners. Its success will be limited.
In our vision, an online advertising campaign is based on developing and implementing
an entire communication strategy, sustained by press-releases, newsletters, direct
mailing, etc.
One of the many elements who can make a campaign more successful
than a classical media campaign is the possibility of targeting very exactly the
transmission of the message: it can hit the exact persons who are part of your
company's target market.
The web is constantly developing. We already
have tens of billions of web pages. A well-planned campaign will remove a Website from its anonymity and it will start producing.
The web will be the strongest tool for building and growing
a brand. This is because of the big level of interactivity.
The Internet is the only communication channel which can allow
the consumer to read ads, ask for information, buy, save time
and money.
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