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» Presentation/card
CD
Multimedia presentations on CD have as main objectives
the promotion of the image of a company and be an efficient
sales support.
The brochures or the classical presentation kits will be read
or not. We believe that a well-done multimedia presentation
can convince the reader to patiently study the content of
the CD. The technology allows us to realize a audio-video
presentation, which has a high level of interactivity, therefore
it will have a greater impact.
The content can be edited by well-planned strategies, studying
the profile of the potential reader, therefore anticipating
his reactions and his wishes for information.
Both as promotion tool and as sales support, the presentation
CD's have another advantage: high storage capacity.
» Interactive
Marketing
This means that the promotion is made in a very interactive
environment. Specialists consider it as the newest communication channel besides
TV, on-line promotion and e-mail marketing.
It can have various forms:
from desktop themes (personalized wallpapers and screensavers), to branding games.
This promotion environment may have as a support either the Internet (download,
online games) or they can be offered as a gift on CD.
Your products or
services can be easily implemented in a game, which is a more subtle promotion,
but with a higher impact, which cannot be obtained through other classical mediums.
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